Darren Crannis - darrencrannis.co.uk » Inspiration http://darrencrannis.co.uk The life, news and views from Darren Crannis Sun, 06 Mar 2011 23:33:15 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 How great leaders inspire action – its not “what” we do but “why” we do it http://darrencrannis.co.uk/uncategorized/how-great-leaders-inspire-action-its-not-what-we-do-but-why-we-do-it/ http://darrencrannis.co.uk/uncategorized/how-great-leaders-inspire-action-its-not-what-we-do-but-why-we-do-it/#comments Thu, 08 Jul 2010 19:17:54 +0000 Darren Crannis http://darrencrannis.co.uk/?p=246 Ever wondered what influences our decisions? “Why” do we all want the latest iPhone when it’s not necessarily the best product in the market?

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Perhaps after watching the video above, we can then understand why so many of us “must have” an iPhone – see the iPhone vs HTC video below:


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